So you have created a website but nobody is seeing it. Even when you search keywords that are relevant to your business you are scrolling through pages of the search engine in order to find your company. This means that your online presence needs to be improved through SEO.
What is SEO?
SEO – also known as Search Engine Optimization, allows you to grow your company’s visibility organically in the search results through key words on your website or companies that add links that direct viewers to your website.
When a consumer searches key words such as “business consulting near me”, search engines use a mathematical equation known as an algorithm to filter results. The search engine will then show the most relevant and popular sources that were found using the key words searched.
Now this isn’t a marketing scheme that you pay tons of money for little results. SEO is an organic marketing technique that involves you adding unique text and internal links to your website. By improving the content on your website you can drive more quality traffic to your website and increase your customer base.
While this may seem like an overwhelming task, the first step is to understand what your consumers are searching in order to find your website. This information can be found through your Google Analytics or Google Search Console (check out our article about how to set up your Google Analytics account).
If you notice that people are searching key words that are not related to your business this means you need to re-visit the content that is on your website and begin adding content and copy that is relevant. Adding content that is relevant to your company will help you to appear how you want to search engines.
Ways to Improve your SEO
- Create a Blog that is relevant to your company
- Improve the quality of current content on your website
- Consistently publish high-quality content
- Add Alt-Text to images and videos that are included in the website
With the digital age advancing more every year it is important for you business to appear in search engines. SEO can be improved on your own however, there is also the option to hire an SEO expert to help you improve your website traffic. Hiring an SEO expert can cost your company money but you may see greater results in a shorter period of time. No mater which choice you make, don’t wait any longer, start improving your SEO today.